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Thought
leadership campaign |
Retail benchmark study hits the mark
for email marketing specialist
| The Challenge |
| • |
Build widespread brand awareness and credibility for
dotMailer, an Email Service Provider (ESP), in a crowded
and competitive market-place |
| Strategy |
| • |
Demonstrate dotMailer’s knowledge of email marketing
best practice by producing ‘Hitting the Mark’ –
a benchmark study evaluating the email marketing efforts
of 40 top UK retailers |
| • |
Announce the findings to key media and bloggers via a
press release and ‘name and shame’ retailers
to achieve maximum impact |
| • |
Produce benchmark study and make available to download
via dotMailer website |
| Results |
| • |
Over 60 pieces of coverage in marketing and retail media,
as well as nationals. Highlights include: The Times, The
Scotsman, Brand Republic, E-consultancy, Internet Retailing,
Mad.co.uk Marketing Week, NMA, Retail Week and Revolution |
| • |
Over 300 downloads of the Hitting the Mark whitepaper
from the dotMailer website |
“Hitting the Mark demonstrated Wildfire’s imaginative,
results-driven approach and delivered an innovative campaign
that created an incredible amount of industry buzz, while delivering
tangible return on investment through website hits and sales
leads.”
Cliff Guy, Head of Marketing, dotMailer
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